{"title":"Serums","description":"\u003cp\u003eTargeted treatment serums and concentrates for brightening, antioxidant protection, and cellular repair.\u003c\/p\u003e","products":[{"product_id":"brightening-anti-pigment-serum","title":"Eventone Concentrate 50ml","description":"\u003cp\u003e\u003cstrong\u003eEventone Concentrate\u003c\/strong\u003e is a brightening serum for uneven skin tone, dark spots, and post-acne marks — a South African-formulated skincare treatment built on niacinamide, kojic acid, and licorice root extract.\u003c\/p\u003e\u003cp\u003ePost-acne marks. Sun spots. Uneven tone. These aren't flaws — they're what skin deals with daily under one of the world's most intense suns. Our Eventone Concentrate is formulated specifically to address them, combining three of the most clinically studied brightening actives in skincare into one lightweight gel that works visibly and consistently over time.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThis works harder because:\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e● Niacinamide — interrupts melanin transfer at the cellular level, meaning it doesn't just fade existing dark spots, it actively prevents new ones forming. Also strengthens the barrier and reduces redness simultaneously\u003c\/p\u003e\u003cp\u003e● Kojic Acid — derived from natural fermentation, inhibits tyrosinase, the enzyme responsible for pigmentation. One of the most evidence-backed brightening ingredients available\u003c\/p\u003e\u003cp\u003e● Licorice Root Extract — glabridin, its active compound, disperses existing melanin clusters while calming the inflammation that triggers post-acne marks in the first place\u003c\/p\u003e\u003cp\u003eBrighten. Even. Clarify.\u003c\/p\u003e\u003cp\u003eHow to use:\u003c\/p\u003e\u003cp\u003eApply morning and evening to clean skin after toning. Focus on areas of uneven tone or dark spots. Follow with Glow Oil or Barrier Cream. Always wear SPF during the day — brightening actives make sun protection non-negotiable, not optional.\u003c\/p\u003e","brand":"PUREFORM","offers":[{"title":"Default Title","offer_id":47601726947477,"sku":"PF-EVN-50","price":255.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0793\/1133\/9669\/files\/rn-image_picker_lib_temp_14902536-7148-4e03-a031-da3f99286d85.png?v=1788594101"},{"product_id":"antioxidant-radiance-serum","title":"Antioxidant Complex 50ml","description":"\u003cp\u003e\u003cstrong\u003eAntioxidant Complex\u003c\/strong\u003e is an antioxidant serum for daily environmental protection — a South African-formulated skincare treatment built on Rooibos extract, pomegranate extract, and panthenol.\u003c\/p\u003e\u003cp\u003eEvery day your skin faces UV exposure, pollution, stress and environmental damage. Antioxidants are your skin's defence system, and Rooibos Extract, one of the most antioxidant-rich botanicals on the planet, happens to grow right here. Our Antioxidant Complex pairs it with Pomegranate Extract and Panthenol to protect, soothe and strengthen — a lightweight gel that absorbs in seconds and works all day.\u003c\/p\u003e\u003cp\u003eThis works harder because:\u003c\/p\u003e\u003cp\u003e● Rooibos Extract — indigenous to the Western Cape, exceptionally high in aspalathin and quercetin, two of the most potent antioxidants in skincare. A genuinely SA-rooted active that outperforms many imported alternatives\u003c\/p\u003e\u003cp\u003e● Pomegranate Extract — rich in ellagic acid and punicalagins, shown to neutralise free radicals and support brighter, more even skin tone over time.\u003c\/p\u003e\u003cp\u003e● Panthenol (Pro-Vitamin B5) — penetrates multiple skin layers to hydrate, repair and reinforce the barrier from within.\u003c\/p\u003e\u003cp\u003eProtect. Strengthen. Glow.\u003c\/p\u003e\u003cp\u003eHow to use:\u003c\/p\u003e\u003cp\u003eApply morning and evening to clean skin after toning. Press a small amount gently into face and neck. Follow with facial oil or moisturiser. Non-negotiable in the morning before SPF.\u003c\/p\u003e","brand":"PUREFORM","offers":[{"title":"Default Title","offer_id":47601751883925,"sku":"PF-ANT-50","price":290.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0793\/1133\/9669\/files\/rn-image_picker_lib_temp_8f026863-4ecd-40c2-b7da-3e9b42765f28.png?v=1788594024"},{"product_id":"nourishing-face-oil-50ml","title":"Cell restore concentrate- 50ml","description":"\u003cp\u003e\u003cstrong\u003eCell-Restore Concentrate\u003c\/strong\u003e is a nourishing face oil for skin barrier repair and hydration — a South African skincare treatment blending jojoba, marula, rosehip, moringa, squalane and vitamin E.\u003c\/p\u003e\u003cp\u003eMost facial oils nourish. Cell-Restore Concentrate goes further — a targeted treatment oil blending Jojoba, Marula, Rosehip, Moringa, Squalane and Vitamin E to actively nourish, restore and protect at the cellular level. Lighter than it looks, harder working than it feels.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThis works harder because:\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e● \u003cstrong\u003eJojoba Oil\u003c\/strong\u003e — helps balance and nourish the skin while supporting its natural moisture barrier\u003c\/p\u003e\u003cp\u003e● \u003cstrong\u003eMarula Oil\u003c\/strong\u003e — lightweight and rich in essential fatty acids and antioxidants, helping to soften and condition the skin\u003c\/p\u003e\u003cp\u003e● \u003cstrong\u003eRosehip Oil\u003c\/strong\u003e — helps improve the appearance of uneven skin tone while promoting smoother, healthier-looking skin\u003c\/p\u003e\u003cp\u003e● \u003cstrong\u003eMoringa Oil\u003c\/strong\u003e — rich in vitamins and antioxidants to help nourish and protect the skin from environmental stressors\u003c\/p\u003e\u003cp\u003e● \u003cstrong\u003eSqualane\u003c\/strong\u003e — a lightweight moisturiser that helps lock in hydration, improve softness, and support the skin barrier\u003c\/p\u003e\u003cp\u003e● \u003cstrong\u003eVitamin E\u003c\/strong\u003e — an antioxidant that helps protect the formula from oxidation while supporting healthy-looking skin\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eNourish. Restore. Protect.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003cbr\u003eApply 3–4 drops after serum, morning and evening. Press gently into skin. Use alone or layer under Barrier Cream for intensive overnight treatment.\u003c\/p\u003e","brand":"PUREFORM","offers":[{"title":"Default Title","offer_id":47601753292949,"sku":"PF-CRC-50","price":345.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0793\/1133\/9669\/files\/rn-image_picker_lib_temp_bf89da65-0f7c-4a04-bebb-52ddd2421b70.jpg?v=1788593927"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0793\/1133\/9669\/collections\/rn-image_picker_lib_temp_8f026863-4ecd-40c2-b7da-3e9b42765f28.png?v=1785107093","url":"https:\/\/www.pureformcollective.co.za\/collections\/serums.oembed","provider":"PUREFORM","version":"1.0","type":"link"}