{"product_id":"brightening-anti-pigment-serum","title":"Eventone Concentrate 50ml","description":"\u003cp\u003e\u003cstrong\u003eEventone Concentrate\u003c\/strong\u003e is a brightening serum for uneven skin tone, dark spots, and post-acne marks — a South African-formulated skincare treatment built on niacinamide, kojic acid, and licorice root extract.\u003c\/p\u003e\u003cp\u003ePost-acne marks. Sun spots. Uneven tone. These aren't flaws — they're what skin deals with daily under one of the world's most intense suns. Our Eventone Concentrate is formulated specifically to address them, combining three of the most clinically studied brightening actives in skincare into one lightweight gel that works visibly and consistently over time.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThis works harder because:\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e● Niacinamide — interrupts melanin transfer at the cellular level, meaning it doesn't just fade existing dark spots, it actively prevents new ones forming. Also strengthens the barrier and reduces redness simultaneously\u003c\/p\u003e\u003cp\u003e● Kojic Acid — derived from natural fermentation, inhibits tyrosinase, the enzyme responsible for pigmentation. One of the most evidence-backed brightening ingredients available\u003c\/p\u003e\u003cp\u003e● Licorice Root Extract — glabridin, its active compound, disperses existing melanin clusters while calming the inflammation that triggers post-acne marks in the first place\u003c\/p\u003e\u003cp\u003eBrighten. Even. Clarify.\u003c\/p\u003e\u003cp\u003eHow to use:\u003c\/p\u003e\u003cp\u003eApply morning and evening to clean skin after toning. Focus on areas of uneven tone or dark spots. Follow with Glow Oil or Barrier Cream. Always wear SPF during the day — brightening actives make sun protection non-negotiable, not optional.\u003c\/p\u003e","brand":"PUREFORM","offers":[{"title":"Default Title","offer_id":47601726947477,"sku":"PF-EVN-50","price":255.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0793\/1133\/9669\/files\/rn-image_picker_lib_temp_14902536-7148-4e03-a031-da3f99286d85.png?v=1788594101","url":"https:\/\/www.pureformcollective.co.za\/products\/brightening-anti-pigment-serum","provider":"PUREFORM","version":"1.0","type":"link"}